Across the UK, marketing teams are working to deliver relevant, connected customer experiences while balancing performance goals, data maturity, and evolving privacy expectations. As digital channels expand and customer journeys become less linear, AI plays a critical role in helping marketers make smarter decisions across the funnel.

Our upcoming webinar on AI in marketing explores how teams apply AI to improve funnel efficiency and personalise engagement without adding operational complexity. The session highlights decision-led marketing, showing how AI enables real-time campaign optimisation and personalised experiences.

At Cymetrix, we see AI-enabled marketing as a way to unify data, content, and channels to deliver connected customer experiences. Through use cases, the webinar shows how AI tools and agents drive measurable improvements in marketing performance at scale.