Dedicated SMTP server ownership allows you full management authority over email transmission and processing with delivery. The dedicated SMTP configuration allows full IP reputation control since it separates your server from others, which decreases the possibility of blacklisting because of unrelated activities. Using your own SMTP server grants you the ability to optimize sending practices and both authentication protocols and delivery settings, which boosts your chances of reaching inboxes.

The ability to control your email server configuration provides exceptional value to companies running big email marketing operations or using transactional email services. Using a dedicated server enables you to keep track of system performance alongside the management of bounced messages while maintaining compliance standards.