The length of your video plays a significant role in viewer retention, as it can impact how long audiences stay engaged. Shorter videos, typically under 5 minutes, are ideal for capturing quick attention and keeping viewers from dropping off, especially on platforms like social media. However, longer videos, such as those between 10 to 20 minutes, can be highly engaging if the content is informative or entertaining, maintaining attention through value-driven storytelling. Striking the right balance between video length and content value is key—ensure your videos are as long as necessary to deliver your message without losing the audience’s interest.

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